Martech Solution Owner (Fixed term)

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

The Global Digital Hub has been established within Roche Services & Solutions Center in Budapest. Our main purpose is to strengthen the digital capabilities of Roche globally by supporting central initiatives with Social Media Management, Brand Support, Digital Publishing Services, Marketing Automation, Copywriting and Creative Design.

As MarTech and Sales Business Process Owner you play an active part in the life cycle of digital solutions roadmap, which support the global/regional/affiliate marketing and/or sales management business processes by providing a seamless digital experience for our customers and affiliate partners.

The MarTech and Sales Business Process Owner is responsible and owner of the sales and marketing automation technology Solution in the Global Digital Hub. The role acts as a subject matter expert role to reach Global Digital Hub’s and its direct stakeholders’ key objectives and business goals by owning and executing digital marketing technology projects to make relevant (sales and marketing) stakeholders being accountable for their own business outcomes and partnering them to reach those.

The MarTech and Sales Business Process Owner is able to follow and use existing processes and procedures to work effectively but also continuously improves and revise those to reach the desired outcome, identifies opportunities and gaps on projects, and brings new approaches and tactics to tackle those gaps, owns, develops and communicates project goals and timelines for the stakeholders. The MarTech and Sales Business Process Owner is able to handle tasks with flexibility and agility to better address strategic needs and reach expected outcomes.

The main focus of the role is to define, co-create and drive the Marketing Automation and Sales Enablement vision and solution roadmap within the Roche Digital Marketing ecosystem. The MarTech and Sales Business Process Owner role is responsible for ensuring that the Roche Digital Marketing and Sales Management platforms, systems and processes are aligned with global best practices and are continuously enhanced and developed to support Roche digital maturity, as well as support affiliates with roll out planning and execution. The role scope includes identifying areas for improvements, process changes as well as best practices & training, coordinating and maintaining an international network of SMEs globally distributed, leading and/or supporting global projects/initiatives and steering the Change Management Team (CMT). The scope also includes contribution in consulting, identifying and prioritizing new business requirements to drive decision making for changes/amendments.

As a MarTech and Sales Business Process Owner, you are accountable for the Sales and Marketing Enablement value stream in the Roche SAFe framework, and define success metrics, business priorities and long-term business goals, co-create, coordinate and maintain a solution specific business support and training concept in the area of Marketing Automation and Sales Enablement. If applicable, the role is responsible for identifying and prioritizing operational changes (including business relevant system configurations) and fixes. The role is connected to respective product development, and covers many aspects such as prioritizing team backlog and/or contributing to the Product Vision, Roadmap, and/or content presentations, and/or preparing and running Program Increment (PI) planning to deliver the highest business impact. The role mentors junior colleagues and serves as an advocate for team goals, successes, and gaps.

Please note that this is a fixed-term opportunity for 1-2 years.

The Opportunity:

• Defining, and co-creating the Solution Roadmap and long-term Sales and Marketing Solution Vision within the Roche digital ecosystem, while simultaneously leading effective project and product management efforts to execute the global digital marketing automation strategy and tactics,
• Participating in team level and ART level ceremonies and planning and covers the responsibilities of specific Agile team roles (Product Manager),
• Leading regular user meetings to communicate processes, best practices, etc., ensure all of these are documented and the information is accessible for users,
• Serving as a Marketo expert and mentor junior colleagues,
• Overseeing project timelines and ensure successful solution integration by connecting with stakeholders across MASE and Content ART teams,
• Driving and supporting Marketo adoption by expanding the team’s portfolio and technical capabilities, working closely with affiliates,
• Proactively collecting stakeholder feedback and identifying valuable business needs to inform strategy.

Who you are:

• You own a university or college degree, preferably in Computing and IT, or Communication or Digital Marketing.
• You have 5+ years of digital marketing automation/sales CRM practical experience; preferably in a global environment with an established track record of influencing processes development in the area of your own expertise.
• You are a forward thinking professional, with excellent understanding of marketing, sales and service CRM ecosystem, including technical specification requirements and business processes.
• Previous Salesforce Marketing Cloud, Eloqua, Marketo, Braze, Hubspot or SFDC experience strongly preferred, but not required.
• You are familiar with the Agile (lean, scrum, SaFe 5.1) mindset with demonstrated capability to dramatically simplify and prioritize.
• Strong communication skills in English (written and spoken) are essential.

In exchange we provide you with:

• Development opportunities: Roche is rich in learning resources. We provide constant development opportunities, free language courses & trainings, the possibility of international assignments, internal position changes and the chance to shape your own career.
• Excellent benefits: Competitive salary and cafeteria package, annual bonus, Private Medical Services, Employee Assistance Program, All You Can Move Sportpass, coaching / mentoring opportunity, buddy program, team buildings, holiday party.
• Flexibility: We also support flexibility to help you find your balance. Home office is commonly available (typically 2 office days/week on average). We create the opportunity for freedom in working, where your corporate and private life coexist in harmony.
• A global inclusive community, where we learn from each other. At Roche, we cooperate, debate, make decisions, celebrate successes and have fun as a team. Our leadership is very focused on people, creating a strong, inclusive culture, so you always have the chance to share your opinion.

Roche is a global pioneer in pharmaceuticals and diagnostics, focused on advancing science to improve people's lives.

Roche Services & Solutions in Budapest provides global business services — finance, procurement, people & culture, digital technology and data — to Roche affiliates worldwide.