Group eRetail & FSA Business Analyst

Department: Trade Marketing, Insights and RGM

Contract Type: Permanent

We are looking for Group eRetail & FSA (Food Service Aggregators) Business Analyst who will lead data & insights for the rapidly growing stream of eRetail & FSA.

IN THIS EXCITING ROLE YOU WILL:

• Help the business get a thorough understanding of eRetail & FSA performance and its drivers:
• Analyze customers’ sell-in & sell-out on SKU level where available, reporting on country/customer/sub-channel level, as well as on category and brand level (vs LY, vs BP).
• Manage eRED (online Right Execution Daily) reporting and propose quick wins to close gaps.
• Connect sell-out & eRED performance to measure impact on our revenue growth.
• Work closely with other functions and external data suppliers to consolidate & evaluate all data available and connect these with Coca-Cola HBC reports (e.g., online market shares, shoppers and market data, trends).
• Evaluate promo and marketing initiatives based on input from BUs and propose best practices to scale up everywhere.
• Equip the business with latest market trends, identifying opportunities and risks:
• Analyze shopper segmentation, demographics, shopping, and consumption trends.
• Monitor and report on competition insights.
• Define unique e-Customer needs and requirements based on available data.
• Own and lead quality, up-to-date insights tool development & maintenance for the business:
• Collect all available data from e-Customers and make it actionable.
• Actively engage with all strategic digital projects, aiming to support and accelerate progress via analytics.
• Work in sync with the Data Insights and Analytics team to leverage all offline market and shopper information.
• Own Power BI tools, verifying all data uploads, ensuring reports work properly, and developing new features.

YOU CAN BE SUCCESFULL IN THIS ROLE IF YOU HAVE:

• Experience in data analytics with online environment understanding
• Experience in translating online sales data into suggestions/ actions commercial
• Analytical thinking
• Understanding of data impact on performance
• Connecting data with opportunities and defining recommendations on future planning
• Ability to collaborate across different levels and systems
• Ability to search for sources of information
• Experience in developing analytical tools and user-friendly insights reports (having experience in AI -enabled tools design is a plus)

MIVEL FOGLALKOZIK A ELLÁTÁSI LÁNC TERVEZÉSI CSAPATA?

Planning szakembereink nap mint nap azon dolgoznak, hogy biztosítsák az optimális készletszinteket, a hatékony gyártást és a zavartalan ellátási láncot.