Salesforce Marketing Cloud Developer

Our Engagement Product Development team is growing and we are now looking for a Senior Salesforce Marketing Cloud Developer to join! Engagement at Betsson Group ensures our customers come back for more. It’s all about loyalty. We provide a world class customer experience beyond the game play featuring Tournaments, Dynamic personalized campaigns and much more!

A taster of what you will be involved with:

• Act as a consultant and technical expert on the Salesforce platform by providing support to stakeholders and users.
• Closely collaborate with experts from other areas to leverage on the Salesforce technologies through integrations with other solutions.
• Setting up new business units in SFMC that include but not limited to the configuration of the data points and FTP locations.
• Use AMP script to develop dynamic content in SFMC.
• Use SSJS to develop new custom applications in Journey Builder including leveraging the REST & SOAP APIS by creating installed packages.
• Build targeted audience segments based on email behavioral data and CRM attributes using Data Extensions and SQL Setup.
• Leveraging on the capabilities provided by Journey Builder, Automation Studio, Interaction Studio, Content Builder, Email Studio, and other solutions to deliver multi-touch communications.
• Campaigns and Triggered sends: being able to oversee complex campaign workflow rules and data segmentation.
• Oversee the ETL of multiple business units that include suggesting best practices on daily automations.
• Configuring the database environment by creating the data model using data extensions and Contact Builder inside the Data Designer.
• Define data validation, cleansing, deduplication rules and processes in SFMC.
• Define data connectors for data ingestion into Salesforce across Betsson’s technical ecosystem, partnering with CRM and Data teams, as needed.
• Assist in the technical and architectural framework for the SFDC applications.
• Ensuring scalability of all the solutions developed.
• Serve as the subject matter expert for SFMC for the internal stakeholders that include managers and end-users.
• As an expert on SFMC, it is expected to gather requirements, discuss, and implement them based on best practices.
• Able to communicate technical and business solutions by developing and presenting information to multiple audiences.

• University degree in Computer Science, Information Systems, or a related field.
• Salesforce Certified Marketing Cloud Developer (or equivalent certification).
• At least 3 years of hands-on experience with Salesforce Marketing Cloud.
• Strong knowledge of Salesforce administration (minimum 1 year).
• Solid understanding of SQL, data modeling, and integration methods.
• Strong documentation and knowledge-sharing mindset.
• Ability to stay updated on industry trends, emerging technologies, and third-party solutions.
• Excellent communication skills with the ability to explain complex technical concepts to both technical and non-technical audiences.
• Experience with JavaScript
• Experience with Salesforce Service Cloud and Sales Cloud is a plus.

• Fitness-wellness allowance 🧗‍♂️
• Company mobile phone for private use with 100 GB 📱
• Annual HUF devaluation compensation 💡
• Hybrid model: 3 days in the office 🏢 & 2 days from home 🏠
• Private Health Insurance 🩺
• Career development 📈
• Technical and soft-skill training opportunities 🎓
• Breakfast, fruits & lunch 🍎
• Team building events 🥳

Betsson Group is one of the largest companies within the Global iGaming space and can trace our heritage as far back as the 1960’s. We’re Swedish and publicly listed too with our Operational HQ located on the Mediterranean Island of Malta.

We strive to deliver the best customer experience in the industry. As a market leader within iGaming we offer online gaming products across 12+ jurisdictions and 20+ brands.

Our Product Development organization operates on a global scale, with cross-functional teams spanning 6 Tech Hubs located in Malta, Budapest, Stockholm, Tallinn, Kyiv, and Athens. Our Product Development is comprised of nearly 600 dedicated professionals and is led by our CTO-CPO.